It’s different!

Yes, the forthcoming issue of Auto Focus Asia, scheduled for September 2008 release, is going to be different from its predecessors. Unlike, the previous editions, which gave maximum footage to engineering and technology aspects in the automobile industry, the forthcoming issue has allocated some space for writeups and interviews from OEMs.

The change can be spotted right away as the cover story this time deals with car makers’ tryst with Hollywood. “In-film placements, The Hollywood Connection,” the cover story, comes as a surprise to all our regular readers. Apart from the cover story, there are a few other articles that are OEM-centric and talk about latest cars. This change is being brought mainly to attract a wider range of audience. The publishing house is also contemplating to put the magazine on stands and a few select outlets across India. However, the inclusion of OEM-centric articles doesn’t dilute the technology quotient of the magazine and the technical content will still be cut above the competitors.